About Will Offen
Will is a Sales Professional with four decades of international experience.
His training and coaching programs have been seen by 1000’s worldwide and he has personally coached business improvement strategies in corporations and businesses in more than 50 cities and countries across the globe.
“There’s more to selling than simply making sales – it’s about creating a great client experience and developing trust and respect.
It’s about producing a win-win result!”
I don’t know about you, but when I read an ‘about page’, I often find it difficult to get the point. Sure, it’s about the writer or the company etc. but what I’m looking for so often gets lost amongst a load of promotional rhetoric and I find myself thinking “so what”.
So, what am I looking for on an about page, is it the same as you?
Given that my aim with this site is to encourage you to become my future client, in one form or another (coaching, on-line training, workshops, corporate programs) I believe you want to see if I have knowledge that can help improve your life in some way – and that you can understand the methods by which I deliver that knowledge and maybe even enjoy the experience – and I have to gain your trust?
However, I think we can agree on one thing right now – I can’t do all that in one page visit, let’s face it, I probably can’t do all that in one entire web site! So, let’s make a pact, you will only buy my products or services when you are happy to do so, and I won’t expect you to buy any of my products or services until you are happy to do so – OK?
Good. So, here’s a quick story to get us going – hopefully it’ll give you some insight into me and why I do what I do!
“Go forth and multiply”
Some 30 years ago, it was those words (well, a variation of those words) which led to the opportunity to become aware of some amazing skills and start me on the process of learning and perfecting them, something I still do to this day.
(The “go forth,” by the way, meant go to America and the “multiply” meant establish and build a business.)
At the time I was the Sales Director of a national UK business. Working in America, I was introduced to what was, when compared to the UK at that time, a very advanced self-improvement industry – and I quickly became excited by the prospects of learning new skills.
The first and most important lesson I learned was to be open to new information at all times. Not only to improve knowledge when it is offered – but to pro-actively seek new knowledge, to actively create a habit of constant and never-ending improvement.
I believe it is this habit which has led me to consistently find bigger and better opportunities and achievements throughout my life since then.
Quite early on, I found a book that at first looked interesting, then thought provoking and then one I began to use as a source of inspiration and a permanent reminder of the subject, keeping uppermost in my mind.
This book provided the second lesson. Human interaction is a skill. A skill that can be studied, improved and perfected just like any other – and it’s amazingly powerful!
You see, until reading the book I was like most people I had met (and still meet). I thought that the way in which we interacted with people was a ‘fait accompli’, something you had as an integral part of your character, a sub-conscious part of your genetic make-up, not in fact a life skill that could be honed and developed – a life skill that improves opportunity beyond belief.
“How to win friends and influence people”,
by Dale Carnegie.
My profession is sales, has been for 4 decades. Ironically, I have never been comfortable with the traditional sales techniques, the manipulative presentations, over promising and heavy closing etc. (Amazingly, there is still an enormous number of sales dinosaurs walking the earth still today that believe this is how to sell!) Instead, I chose what was considered by most to be ‘weak’, actually listening to clients and helping them find the correct solution.
Funny thing though, even in those early days, without knowing exactly why, I was consistently in the top performers?
What I learned in America showed me why, as I realized that my selling style was based on connecting with clients, actually enjoying the process of interaction and allowing the sale to develop, of course with the right guidance from me in the process. What started with the Carnegie book led onto a focus on what I came to understand to be the single, most powerful key to sales success, the skills to interact effectively with the prospect and understand – I mean really, truly understand what they want and need.
Perfecting these skills is the only way to achieve ‘perfect’ sales. Perfect for the client – perfect for the salesperson and perfect for the company he or she represents. In its perfect form, a sales process leads to more sales, more income, more referrals, more satisfied clients and customers, more repeat business and more profits.
I have concentrated on teaching this skill to every salesperson I have had the opportunity to do so since then. With this skill, I have seen non-salespeople turn into good salespeople, good salespeople turn into excellent salespeople and so-called, written-off failures become top producers.
And it doesn’t end with sales! Our success – any kind of success, is dependent upon the way that we interact with the people that we come into contact with. Social, domestic, business. Parent, friend, leader – every situation we become involved with will greatly benefit from enhanced interaction skills, which is why I believe these are the most powerful skills open to us, skills that should be studied, practised and perfected and skills that will return any investment of time and money many, many times over.
So, there you have it. Probably one of the longest ‘about me’ pages you have seen on a website. I hope though that it gives some insight into what I can offer and what I can help you achieve.
Please feel free to continue exploring my sites and reading my information – I hope you will find benefit and I sincerely hope also that I will have the opportunity to work with you in the future.
What people say.
Client Services Manager
Few people have the opportunity to report to a manager who is also a coach and a mentor but William is that man. Working with William was pure pleasure and from him I learnt all that I know about sales and he was extremely understand and patient with me, even on the occasions when I did not live up to his expectations.
William hired me into the Basel office, taking me with him when he was made Managing Partner in the Zurich office where he took over a culture of under performance team and turned into an outstanding, performing team.
William is one the greatest motivators I have known and he is the “go to person” when conflicts arise. He looks out for his team and is constantly looking at ways of improving and developing not just himself but others around
him. He has built a reputation as someone who has a broad vision and is able to see the bigger picture and it is this vision that will take a company places.
I recommend William highly as I know that he will never let anyone down and would happily jump at the chance to work under him again.
Its a great pleasure to experience such rich knowledge impacted by William
Offen for just three weeks of working with him.. Soo much positivity that is
definitely Life Changing for me and everyone who comes into contact with
him. Thank you very much William for this experience.
Area Manager, Botswana
William has been assisting the Botswana office during recent transition with
management and has massively impacted on our business. He has been
supportive, shared huge amounts of information with us and provided a solid
base for us to move forwards. He has implemented strategies and systems
throughout the office which will ensure we grow and continue to develop. He is
extremely knowledgeable and shares his knowledge in a way that is
enthusiastic and easy to follow. We would welcome him back any time.
Maureen Nabulyato Zulu
William is a great Interim Manager, he impacted my life in such a positive
manner as he took our Lusaka office through a transition period into new
management. I learnt a great deal from him in such a short period of time, he
taught me the importance of Communication Skills, having a positive
approach to life and also being passionate about what we do. I will not only
apply William’s lessons in my work life but also in my personal life!
Bondi Sikutwa AM.ABE
Its rare that you come across a standout talent like Williams, key words from
my interactions with William is Confidence and Belief.
” A giraffe doesn’t need the affirmation of the things on the ground because
they can’t see the level of his vision, they have a different perspective”. That
I was in awe in Williams ability to allow me to think and see things in a whole
new perspective in both my personal and work life. Giving me the courage,
confidence and belief in myself. Accepting good change without doubt and the
need for affirmation from anyone else.
Managing Director at Magnitude Wealth Ltd
William is an extremely passionate individual committed to continual personal
development. Having spent just one week with myself and the team, he has
left behind what I am sure will be a long lasting benefit to everybody – a desire
to become more than we are today. William is an extremely effective
communicator, both in group and individual situations and he is willing to
share his knowledge and experience in order to allow others to improve
themselves, not just in a work environment but in every aspect of life. A truly
Most mentors and motivational speakers will tell you what to do with little mind
paid on how you ought to do it. William’s ability to teach people how to do
what is expected of them is unparalleled. A session with William will leave you
thinking about your responsibility towards yourself, your beliefs, work and
family. He creates awareness of what power you have in your abilities. Simply
put, William is a game changer!
Senior Wealth Manager (ACSI)
I met William when he came to help us in our office in Prague and i must say
that he is a passionate person. Not so often we are able to find people who
dedicate is time to help you improve and has the capacity to understand
people. For me he is one of the most inspiring person that you could work,
not only because he has the experience and the knowledge to help you but
also because he has the capacity of understanding how to make you take the
best of your capacities and that is something essential for a leader.
Financial Analyst & Business Planner at Untiac General Trading LLC
Dear William, I want one more time and thousand times again to say thank
you for everything you thought me during this short week. Within those five
days I learned more than I did in the last 25 years. You showed me how to
listen and learn when I was listening and arguing. You thought me how to be
persuasive, resolute and responsible person, how to build future and how to
approach things in the life in a right way. Now I understand what you exactly
meant when you said that you always try to help people. You helped me.
Thank you for sharing your knowledge and your ocean of experience with me,
thank you for recommending me an amazing book, thank you for your
patience.That was nothing but absolute pleasure meeting you and learning
from you. I am confident that the impact of your words on my way of thinking
will make me a person with great number of accomplishments in the future.
Recruiting Engineering and Plant Managers all over the UK
Will Offen is to this day one of the most influential Business owners I have
worked for. Having walked through the front door of his Business over 10
years ago Will took a chance on me and helped me channel my natural sales
ability into being a professional consultant. Will was always on hand to share
his experience and gave all of his employees every chance to be successful.
I will always remember the massive part Will played in me being where I am
today and would have no hesitation whatsoever in working for or alongside
Will once again if given the opportunity.
William’s input into my business growth was exceptional. Real value, not just
on the monetary side but on creating opportunities for my business was
second to none.
I worked with William for few days and I find him the consummate
professional with a wealth of experience and knowledge in his field. He is a
well-rounded and exceptional leader with the zeal for out-of-the-box creativity.
I am very appreciative for my connection with him as my professional mentor.
Senior Financial Advisor at IIMG Ltd
Thank you so much for taking time out to share your wealth or Experience ,
knowledge and skills with us here in Accra, Ghana. It was an absolute
pleasure to have been tutored by you. My sales and communication skills
have greatly improved. You were highly responsive and detail oriented.
You have been an invaluable asset in our efforts/improvements here at our
offices in Ghana and I will confidently recommend your services to anyone or
organization in need of training and development in these areas.
Experienced Marketing Head, CI Designer and Tech-Lover
Will is a great personality who has taken the grasp of the most important tool
anyone can have – communication.
He reinforced in my mind, many key principles which I have viewed as being
critical. He has made absolutely clear what I have to do as a person in order
to be successful, not only with clients but also as a person.
I am thankful to Will for every hour he invested in me.
Account Manager at Coulsons Brewery Ltd
Will has collated a lot of information around the area of Communication and
its importance. I have learnt a lot in regards to this subject. I never knew how
Communication plays such a vital role in our day to day work and personal
Thank you for opening my eyes. I look forward to my own personal
development and doing my own research in this area.
Thank you William for sharing your wisdom and many talents with us. You
have my sincere gratitude and appreciation for your guidance. I recommend
his seminars to all. He has the true heart of a teacher that resonates at a high
level of consciousness because it is one that is formed out of experience.
Consultant and Development Team Member at PlatformX
I met William during a sales seminar in Southern China. The seminar was very
interesting and focused on communication within the sales process. Both
William himself and his success speak for his approach being right. I’d like to
thank you for sharing the ideas. Being myself passionate about the
communication process I can recommend William for his knowledge and
experience in that matter.
Associate Wealth Manager
I would like to say in the time i have worked for William, I have grown as a
person and have realised the importance of the client advisor relationship.
Also his knowledge and professionalism is very infectious. I feel I am very
lucky to have had his training at this stage of my career, and I will be a lot
more successful because of his training and advice.
During my time working for Will, I found he took a strong and genuine interest
in each and every individual in the office and strove to find the potential within
all of us in order to tackle our personal development. This very approach has
helped me work with more confidence in a highly efficient and motivated
manner. These are skills I will likely carry for my entire professional career.
This very approach radically improved team productivity and was the catalyst
needed for a fantastic office culture.
Truly charismatic, detail orientated, extremely knowledgeable and a great
leader that I hope to work for again in the future.
Stuart Hill CIMA
Financial Consultant, deVere Group, the world's largest independent financial advisory firm
It has been a great pleasure to receive the benefit of Will’s knowledge and
experience whilst he is in Frankfurt. Will is a very effective coach and
communicator, and gets his message across in a clear and concise manner. I
have found many of the techniques and tools that Will showed us to be of
huge benefit to me and am already seeing a significant positive impact in my
I would advise anyone to take up the first opportunity available to benefit from
Will’s coaching and development.
Will is simply great at making you aware of the many different ways of
becoming an improved communicator. His favorite word “awareness” seems
simple. Apply it together with the many other skills on communication you will
learn from him, I have found it is incredibly powerful.
Got the opportunity to work with Will at the Frankfurt Office. I am glad I got
trained by him. Leader, motivator and an amazing mentor. Been a real
What I Can Help You With
Troubleshooting Sales Challenges
Diagnostic processes to remove sales teams’ blockages and return peak performance in both quality and volume.
Sales and Executive Coaching
Working with teams and individuals to guide and motivate them to maximum results. On-line or in-company.
Building new teams
For new product launches or sales force expansion
Reviving Sales Teams
Fresh strategies, new techniques and renewed motivation.
Design and Deliver Courses
Bespoke sales courses designed around specific requirements.
Expanding into new territories
New sales teams established and trained anywhere in the world.
In-house sales and leadership workshops
Retrain and reinvigorate your sales teams in your company setting.
Non Exec. Director
Non-executive board presence to guide and advise towards maximum company-wide customer/client interaction quality.