Empowering People for Peak Performance

The most effective route to long term business success

What is the single most important element of a business strategy

Most company owners and directors correctly plan around the 4 basic pillars of business; Marketing, Sales, Fulfilment and Finance, but most forget to include the powerful common denominator – people!

People are involved in every area of a business, as staff and employees, customers and clients, suppliers and contractors. Our ability to communicate with them, to engage and influence them, absolutely determines success, whatever the size or nature of the organisation!

The lack of a highly effective people strategy will result in a failure to reach full potential, maybe even the complete downfall of the business!

Don’t leave the most powerful ingredient of your strategy to chance. Discover the People Strategies you need today to create a highly effective, dedicated team and exceedingly satisfied, loyal customers.

The power points of your people strategies!


Effective Leaders are essential for the success of any business. Effective leaders are inspirational communicators, able to engage and encourage their people to best performance, as individuals and for their team. We can buy people’s time, but we have to work very hard to win their hearts and minds!

Get the power to transform your business! Create Effective Leaders!

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Sales Value cannot be measured in short-term revenue alone, there’s other, far more valuable and business critical considerations. The sales process starts the customer experience and can create loyal and satisfied customers that are a powerful force in the success of the business - or help its demise!
Maximise the true value of your sales, put communication at the core of your strategy!



People are the heart of every business – their interactions with each other will determine how strong that heart beats and how successful the business will be. For maximum success a business needs a happy and united team that understands and connects with the dreams, ambitions and targets of the business.
Teach your people exceptional communication skills, power the heart of your business!

Is Your Business Ready For The Recovery?

Don’t leave this to chance or you’ll miss out!
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Who’s Will Offen?


He has influenced thousands of individuals in hundreds of businesses in a career spanning over 40 years and more than 50 cities and countries throughout Asia, Africa, USA, and Europe. As an Advisor, Speaker, Trainer, Consultant and Coach, Will is totally committed to helping people achieve work, business and personal success. With this aim, he has developed simple but remarkably powerful strategies and techniques that create growth and consistency, ensuring long term business and individual results.

He is the author of, ‘Be Highly Effective’ available as an online program and in-company workshops.

Will is originally from the UK and now lives in the Algarve in southern Portugal.


What people say

“Our future success will mainly be thanks to you!”

I am just out of an intensive 4 days consultancy session with Will, and I must say I am still in awe of what he has been able to teach my partners and I in such a short span of time. He came to our business, and right away knew exactly what needed improving. He managed to explain it to us in such a simple way, with real life examples and nice metaphors. He answered all our real life business questions, gave us processes to overcome them and helped guide us with personal development techniques. Finally, he designed with us an action plan, with step-by-step directions. We will never thank you enough Will for helping us grow our business. Our future success will mainly be thanks to you.

Salwa Lhachimi

Directrice Associee, BOXCOM

“An investment in knowledge pays the best interest.”

Benjamin Franklin

Business News & Resources

Making the most of “it”

5 Incredible Benefits of ‘it’ and Why We Don’t Get Them! Some know about ‘it’. Some talk about ‘it’. Some even try to practice ‘it’.  ‘it’ is a massive contributory factor to real sales success and ‘it’ is not used to any effect by the vast majority of salespeople....

Why Should I Care about Your Feelings? It’s hard enough taking care of my Own!

This article was originally posted on Medium by Will Offen on Aug 31, 2018 · 6 min read Are people more stressed out than they were 10 years ago? I love to ‘people watch’. Its more than a fascination, its a major preoccupation. I must confess though, I don’t enjoy it...

Traditional Selling is Dead

The internet makes a difference – but it does not change the rules of engagement when finding and nurturing customers, After all the requirements of people and the emotions of decision making are the same. The internet after all, is simply…..

I have a confession to make – I have shed more than a few tears today!

A lot of blood, sweat and tears have gone into this career of mine It’s 16th March 2027, today is my 80th birthday and I have received so many wonderful messages I could not help but shed some tears of happiness.But I have another confession, I am worried about the...